Key Achievements
+28%in Online Sales
+70%Conversion rate
DMA AwardsGold - Best Conversion Strategy
The Challenge
Customers already loved the brand, so the new look had to feel more premium without losing the identity they trust. Salon and shop had grown up as separate journeys, and many customers didn’t know Peter Mark had an online shop at all. Search and paid media were working hard, but sending people to a site that wasn’t built for both.
The challenge was to make the shop visible in search and paid campaigns without hiding the salon or losing the clients who come to book.
